From The Coffee Pot to Coffee
When joining the Coffee team — a branding and creativity agency based in Madrid and Barcelona, then still called The Coffee Pot — I was assigned the task of implementing its rebranding.
I say implementing, because I didn’t design the new identity. The challenge was to bring the existing guidelines to life. This included creating a manifesto video, campaigns and social media content, website and portfolio design, photo sessions, email marketing pieces, and more.
Branding and creativity agency
We are used to starting and finishing projects, to working with defined ideas — but that’s not always the case. This project was, and still is, in constant evolution and open to change. Life evolves, but doesn’t limit itself.
Two excellent partners, thirteen years of experience, renowned national and international work, a dedicated team, impeccable service, and deeply human and conscious values — all within the context of a branding and creativity agency.
Behind our ideas, our ideals
We developed all the pieces for the launch of the new Coffee. Fun and creative work. Some ideas were used, others weren’t. Some became foundations for new materials, others stayed in the Dropbox or evolved into something different. The identity continues to transform.
The challenge: to communicate the brand’s values and ideals, and to make its services and differentiation clear to its audience.
Branding with affection and creativity with effect
The result is an energetic identity that conveys human and sustainable ideals — and that, in itself, demonstrates what the agency can offer: a creative agency that expresses itself creatively.
This new stage of the agency — its evolution, update, and values — goes hand in hand with its vision.
You can see the agency’s current website here: https://estoescoffee.com/
I am sincerely grateful to Núria and Ana for the opportunity, the learning, the trust, and the exceptionally human work environment—even amidst the everyday challenges our profession entails.