Víctor Polo

Concept — Con DOP (With DOP)

Three Protected Designation of Origin (DOP) labels for Iberian ham in Spain joined forces to communicate the authenticity of their products abroad and to strengthen visibility at a national level.
The challenge was to balance tradition and purity with a contemporary, appealing approach. 

The DOP seal is only granted to producers who meet strict standards: being 100% Iberian breed, raised freely in the dehesa woodlands, and fed exclusively on acorns.
The campaign’s main film was presented at the Cannes and San Sebastián festivals and broadcast on national channels such as La Sexta. 

Visual Resource — The Seal

“Con DOP” — the premise of the campaign was clear. We used the official seal as the main visual resource and emphasized its meaning. 

The art direction drew inspiration from the landscapes and colors of origin, creating a refined, iconic aesthetic. The Prospectus Std typeface was chosen to reinforce the concept’s elegance and authenticity. 

Execution — Crafted with art and passion

The result was a dynamic piece combining motion graphics and live-action footage, highlighting the passion and craftsmanship behind the DOP. 

Once the visual and creative direction was defined, we coordinated with a production agency in Huelva and a post-production and animation studio in Seville. The voice-over and music, created by a renowned music producer, merged tradition with a contemporary tone. 

This project was developed as part of the creative team at https://estoescoffee.com/.

Concept and Art Direction: coffee.
Production: COMO
Editing and Motion Graphics: Crocante Studio
Music: Cristian de Moret