Milestone — Alma Reaches 100 Illustrated Classics
Editorial Alma contacted us to create a milestone campaign: they had reached 100 illustrated editions of universal literary classics. These contemporary adaptations, created in collaboration with talented illustrators, feature stunning covers and interiors and are offered at accessible prices.
The campaign needed to convey a sense of abundance, almost infinite.
Claim — Classics with Alma Have No End
Under the concept "Classics with Alma Have No End," we designed an elegant and distinctive gala-style campaign to highlight the special occasion. Using the brand’s corporate color as a starting point, we created a contrast with red tones and used the Editorial New and Helvetica typefaces.
We developed visual elements showing Alma’s book covers and a simplified representation of a book spine in rectangular form, which we played with like dominoes to convey a sense of infinity. Once the “visual thread” was established, we began experimenting with images and text. .
Body Copy — 100 Illustrated Classics, For Now
Although reaching 100 classics is a remarkable achievement, our work doesn’t stop there.
Alma continues to work tirelessly to make reading more appealing and accessible to young audiences. In this way, "100 Illustrated Classics, For Now" reinforces the idea that this number will continue to grow in the future.
I worked on this project as art director within the team at https://estoescoffee.com/
Any lover of literature and aesthetics can enjoy Alma’s work https://www.editorialalma.com/
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