Avincla — Identity
An identity project for Avincla, a brand in the financial sector, aiming to update its visual presence and convey a more empathetic, contemporary, and digital image.
The challenge was to create a brand that preserved its legacy of trust and closeness, while adopting a current and open aesthetic capable of connecting emotionally with its audiences.
Concept — An Active and Human Bond
The identity is built around the idea of the bond — the relationship that connects people and the brand. The name Avincla comes from this word, transformed into a verb to give it movement and energy, and reinforced by its symmetrical structure, starting and ending with the same vowel.
Visually, this concept translates into a system that breathes openness and continuity: the diamond symbol, made of rectangular modules, represents a living and flexible network. The brand keeps its original essence but projects a closer, optimistic, and active voice.
Visual Identity — Geometry, Light, and Balance
The visual construction relies on a geometric, highly legible sans serif typeface, used in uppercase to convey strength and professionalism. The color palette, based on the original corporate blues, shifts toward more digital tones — turquoise, deep blue, and bluish gray — complemented by warm accents like salmon and pastel yellow, balancing technical coolness with human warmth and approachability.
The modular symbol works as a generative element of the graphic system: it can be multiplied, rotated, and extended to create patterns, icons, or visual compositions full of rhythm and coherence. The result is an adaptable, contemporary brand with a versatile and distinctive visual language.
Verbal identity, Typography, Art Direction and Applications
Avincla’s verbal tone combines clarity, closeness, and trust, reflecting the vision of an expert yet accessible brand.
Photography seeks a balance between corporate and human: natural portraits, soft lighting, and authentic expressions.
Applications extend the system’s coherence across all touchpoints: office signage, stationery, corporate presentations, catalogs, and digital communication. Every piece maintains the clarity and balance of the brand’s visual universe.
Outcome
A coherent, contemporary, and flexible visual and verbal system that renews Avincla’s presence with an open identity.
Project developed as a designer within the Comuniza team.
